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Why Explainer Videos Are Effective

There's no doubt that the Internet today is overflowing with videos which is no surprise videos are the most frequently and widely used form of content marketing and have an established record of increasing website traffic and increasing sales. Yet, many are struggling with their attempts to master the art of video marketing and the reason for this is that they have made videos that aren't the right ones.

There are many videos that marketers can use for a variety of reasons, for example, increasing the brand's recognition, increasing the number of visitors to a site, or providing general industry-related information to a loyal customer base. One of these videos is an explainer video. It has proved to be extremely well-liked. You can hire the best animated explainer video production service to make an engaging video for your website.

What is an Explainer Video?

An explainer video is a short video approximately 90 seconds in length, that does the job of explaining a business concept in a clear, informative, and engaging manner. Animation is a common format for an explainer video because the visuals capture consumer attention quickly and can easily communicate how a product or service can benefit a consumer or solve a problem they might be experiencing.

To expand on this concept, the explainer video introduces the audience to a particular subject — this can be a description of the features of a new product or service, an introduction to a brand, or an overview of a process, such as how a particular app works. An explainer video can also serve as a short tutorial on how to utilize a product or a software application.

Lastly, explainer videos can lead consumers to visit your website to learn more about a product, a service, or your company. You can also use an explainer video to promote your brand and showcase your company culture, further engaging the consumer and building brand recognition.